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ABOUT US - RSEA NZ


Everyone home safe. That's the promise we sell against — and it's why RSEA Safety NZ exists. We're the safety experts who help Kiwi businesses keep their people protected, productive and home at the end of every shift.

WHO WE ARE

RSEA Safety is New Zealand and Australia's leading independent specialist in workwear, footwear, PPE, workplace safety, road safety and signage. Founded in Australia in 2000, we landed in Aotearoa in 2019 with the opening of our first NZ superstore in Manukau. To strengthen our service capability on the ground, RSEA Safety and Safety & Apparel NZ later merged — setting a new standard in safety across retail, direct and eCommerce channels in New Zealand.

Today, our New Zealand network spans both islands:

  • Manukau Superstore — Auckland, North Island
  • Hamilton Superstore — Waikato, North Island
  • Christchurch Showroom & Distribution Centre — South Island

It's a footprint built to put gear, expertise and service closer to where your businesses actually work.

WHAT WE DO - THE RSEA SAFETY DIFFERNCE

We're built to make safety easier — for the sole trader picking up a pair of boots, and for the procurement lead kitting out a national workforce.

  • Workwear — big and exclusive brands, plus custom-designed uniforms.
  • Footwear — globally recognised brands, fitted in-store.
  • PPE — head, hand, eye, hearing and respiratory protection.
  • Workplace Safety — products to keep your site and your home safe.
  • Road Safety — road, construction and event safety solutions.
  • Safety Signage — commercial and industrial signage, fully covered.
  • RSEA Safety NZ Hire — a dedicated hire team for traffic management, road and general construction projects.


SERVICE, OUR WAY

Scale matters. So does the human on the other end of the phone. That's why we back our store network and online platform with dedicated Customer Service Support, 20+ specially trained Business Development Managers, on-site embroidery and heat-press capability, and 24/7 online ordering with custom catalogues, user approval levels and punchout for trade accounts.

Open a 20-Day Trade Account and you'll also pick up 5% off full-priced items — plus the kind of personal service you don't get from a big-box generalist.

DOING SAFETY, THE RIGHT WAY

We've been a proud member of the TOITU Envirocare programme since 2018 and have held Diamond Certification for six consecutive years — a standard that exceeds ISO 14001. We're committed to minimising the impact of our operations on the environment we all work in.

GET IN TOUCH

LET'S TALK SAFETY